Tips for Starting a Linkedin in Group
Recently VA Partners launched a group on Linkedin called “Sales and Marketing for Canadian Startups”. Linkedin groups have a number of benefits for member such as sharing content and making...
View ArticleThe medium may be the message, but the message still applies
Last September, I wrote a blog titled “The Medium is the Message” and how it applies to our social media efforts. As mentioned in my previous blog, McLuhan’s theory was not made for the internet and...
View ArticleSetting actionable goals for your web analytics
I was doing some research recently on marketing strategy and tactics and came across an article by inc.com called “Time to Fix Your Marketing Strategy.” The last paragraph in the article really hit...
View ArticleWhy you should be using a social media content calendar
In a world of content marketing, the one with a plan is king. Now that the production and curation of quality marketing content is widely viewed as the best way to engage customers and drive meaningful...
View Article6 Top B2B Lead Generation and Prospecting Tools
Conversations are important. Before you can win a sale, you must always first start a conversation with your prospects. But how should you reach out to them, and what prospecting tools can help you...
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B2B Sales Lessons from GetGlue
Last week’s Sales Peer to Peer at the Innovation Factory in Hamilton featured Fraser Kelton, COO of New York-based GetGlue. Fraser was in town to speak on the B2B sales lessons he’s learned at GetGlue,...
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